Jessica Geran was exposed to cannabis culture during her time at CU Boulder and her early years in Breckenridge Colorado, but it was a move back to the East Coast that ultimately put her in a position to work with the industry. It was back in her home state of Massachusetts that she was hired by Dutchess Capital, and put her talents to work evaluating business proposals for investment in the cannabis space. Like many people interviewed on the Audio Archives, she stresses the ever-changing nature of the industry, and the constant need to adapt to new circumstances. She and Dutchess Capital have been a model of this mindset themselves, and have firmly established themselves as a leading investor. Enjoy!