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Now fully legal in the G7 nation of Canada, cannabis is solidly in transformation mode to a traditional industry. Organizations in the space now need to ensure that they compete in the labor market for the best talent available. Maintaining a start-up culture while building a global enterprise is what Michael Gorenstein is doing. He shares his thoughts on just how he’s doing it in his monthly column, Corporate Culture.

Growth Mode

September 25, 2019

Mike Gorenstein joined us for the Digital Workshop and shared his thoughts on growth within the cannabis industry. He touched on a few key points. As the market matures and opens up, new opportunities for innovation present themselves. Mike compares Ca …

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The Kibbutz

Mike Gorenstein, CEO, The Cronos Group
August 6, 2019

Originating in 1910, kibbutzim—plural for kibbutz—started as small communal living establishments in Israel whose intent was survival…

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The House

Mike Gorenstein, CEO, The Cronos Group
May 24, 2019

This whole philosophy come upon us organically. It wasn’t preconceived, rather it just kind of happened. It then became infused into our..

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Risk As Reward

Mike Gorenstein, CEO, The Cronos Group
April 26, 2019

Take the Risk, or Take NothingIf you don’t take a risk, you’re not going to get the reward. This applies to all aspects of life, no matter the importance…

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Talent

Mike Gorenstein, CEO, The Cronos Group
March 26, 2019

The concept applies not only to sports, but to enterprises too. The best talent for your business versus the best talent demonstrated…

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Local Culture

Mike Gorenstein, CEO, The Cronos Group
February 27, 2019

Gather your information before making any big decisionsWhen you enter a new market or economy, it’s always important to make sure..

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Defining Start-up Culture

Mike Gorenstein, CEO, The Cronos Group
December 20, 2018

Culture is an interesting word in the context of startups. I think it is ultimately what defines an organization or business in the long term…

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