Peter Barsoom begins by sharing with us his thoughts about why CBD is so popular, one of the reasons being that people are interested in cannabis as long as it doesn’t get them high. This insight is one of the main influences for Barsoom’s business philosophy: that it’s not about getting high; it’s about feeling a particular way. Barsoom discusses the science behind his company’s sleep aides as well as the ideal future he envisions for the cannabis industry: “One of the things I think that’s going to emerge is, why do I have to walk into a dispensary to buy cannabis? Why can’t I order it online? What’s the difference between cannabis and alcohol? It’s regulated for people who are 21 and older. As a consumer, consumers are going to start asking that question.” Barsoom also talks about the value chain in food production, the industry’s desperate need for federal legalization, and more.
Seth Adler:
Peter Barsoom returns. Welcome to Cannabis Economy. I'm your host Seth Adler. Download episodes on canneconomy.com, that's two N's and the word economy, or wherever you currently get your podcasts. First a word from our supporter and then Peter Barsoom. I've known the family behind Medicine Man for the past eight years. Pioneers in Colorado, the family business helped set the path for global adult use cannabis. Mg magazine has voted them top 50 cannabis companies to work for, two consecutive years running. Check out their website at medicinemandenver.com or visit one of their locations in Denver, Aurora, Thorton or Longmont, the next time you're in Colorado, to understand how one family has helped chart the course for the next great American industry.
Seth Adler:
All right, so it's Peter Barsoom back again, it's been a while.
Peter Barsoom:
It's been now, almost three years and that was my first podcast I've ever done. So thank you, Seth, for introducing me to this whole new media.
Seth Adler:
It's the least that I can do. I do remember the conversation, what we talked about was you were really in the early stages, but pretty far along, in terms of the brand 1906 and you also regaled us with tales of the economic apocalypse and your being situated one room over from the big room. Right? As far as the blanks were concern.
Peter Barsoom:
Yep.
Seth Adler:
So we don't need to go back through that again. We'll wait for the next economic apocalypse to have you review. But let's review what you've been doing. How's the brand, how's the bigger enterprise and what are the big tent pole events over the past couple of years for you guys?
Peter Barsoom:
Yeah, so if you remember Seth, what we set out to do, back in early 2017, is focus on a segment of consumers that we felt had been largely ignored by the cannabis market. High functioning adults, people like you and me, for whom cannabis could be a potential alternative to alcohol or pharmaceuticals. So that was our focused segment. And from a product perspective, we were focused on low dose, controlled dose, fast acting edibles that target specific effects. Because our theory was that people don't want to get high, or at least it's only a small portion of the population that wants to get high, and the majority of people just want to feel a particular way, whether it be relief from my anxiety, help with sleep, a boost of energy, some additional focus, that it's not about getting high, it's about feeling a particular way.
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