Socrates Rosenfeld, CEO of Jane Technologies Inc., discusses his military experience and how it has informed his entrepreneurial life. He shares one of his philosophies regarding doing business in cannabis: “I see all these people trying to do a lot and focus on things that they can’t control, whereas for us, I think, as stewards of this industry, we should focus on the truth…if you can focus on the truth, you can grow.” Rosenfeld believes that, although there is temptation for every business to focus on profit and growth, providing access to products that help people so fully is the most important part about being in the industry. For Rosenfeld, getting yourself to where you want to be is an iterative process, and cannabis was the one thing that truly helped him to find his balance again after his military service.
Seth Adler:
Socrates Rosenfeld joins us. Welcome to Cannabis Economy, I'm your host, Seth Adler. Download episodes on canneconomy.com, or wherever you currently get your podcasts. First a word from our supporter, and then Socrates Rosenfeld. I've known the family behind Medicine Man for the past eight years. Pioneers in Colorado, the family business helped set the path for global, adult-use cannabis. MG Magazine has voted them Top 50 Cannabis Companies to Work For, two consecutive years running. Check out their website at medicinemandenver.com, or visit one of their locations in Denver, Aurora, Thornton, or Longmont the next time you're in Colorado to understand how one family has helped chart the course for the next great American industry.
Seth Adler:
All right, so here we go. Socrates Rosenfeld, you are the first Socrates that has been on Cannabis Economy, so congratulations.
Socrates Rosenfeld:
I'll take that, Seth. Thank you. Thank you for having me on.
Seth Adler:
Of course. In addition to Socrates, the Greek Socrates, do you know any other Socrates'?
Socrates Rosenfeld:
I've actually never met another Socrates, and in fact, my name, my mother didn't name me after the Greek philosopher, though I have some Greek heritage. The year was 1982, she was pregnant with me at the time, and she was watching the World Cup, and Brazil had a very powerhouse team, so they were on the television a bunch, and their captain was named Socrates, The Doctor was his nickname. My mom apparently had a crush on him, and loved watching him play, and so she's like, "You know what? I'm going to name my son Socrates." That's the actual origin, the real origin started with it.
Seth Adler:
That's interesting. Right there, we've covered what we're going to cover, which is there's this intellectual side in Socrates Rosenfeld, and then there's this brute force of Socrates. Of course, I'm speaking of your military experience. Thank you for your service.
Socrates Rosenfeld:
Of course. Thanks.
Seth Adler:
Let's just dive in on that because every chance that I get to talk to a veteran, I very much appreciate it, and I want to unpack it as much as possible. What was the reason that you really wanted to dive in on military? Why was that a pass for you?
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