Though he has been a lifelong lover of the plant, Travis Howard worked in technology and as a lawyer before eventually finding his way into the cannabis industry. When he was brought in 2010 to facilitate a merger between two dispensaries, he found himself faced with an opportunity to jump headfirst into the “green rush” as a Managing Member of Green Dream Health Services, and he’s never looked back since. In addition to Green Dream, Travis is a founder of Shift Cannabis Company, a consultancy devoted to helping cannabis businesses grow and succeed. Travis gives us all the details on his story, and explains how a commitment to principles, and a desire to grow one’s company through culture, are the keys to success. Enjoy!