Speaker 1: Guy, you're from the ladder and based on the former and Jackie who traveled to the former but is based on the ladder, we take the opportunity to discuss some differences between gen x, Gen y, and millennials, relationship with technology and culture and how their respective points of view inform the way they approach their new endeavor with the basis understanding that the power of cannabis lies in its femininity. They're looking at the industry with a full stack perspective has got, he says through content, events and products, they're focused on introducing people to the plant through that multivariate approach. Welcome to cannabis economy. I'm your host Seth Adler. Check us out on social with the hand mechanic enemy. That's two ends of the world economy from cannabis, feminist, Galya and Jackie Dalia.
Speaker 2: Well, yeah, but there's no age there. That's right. Okay. And did you remove it for? Never had it. Okay. And it's. But it is gone. Yeah, it is. And you're Israeli. That's right in because you lived there. I grew up in Palo Alto, California, right where we're sitting near to here. Um, my parents are Israeli and I moved back to Israel five years ago. So your parents did the whole. They were both in the military thing. They're like Israeli proper Israeli. Uh, they do the Israeli accent, which I will not mimic here. But do you, you, you, yeah, you can. Yeah, exactly. Perfect. Yeah, that's exactly it. How, how proud are they of you? How would they say that they're proud of you? They are very proud. Of course they're very proud of you. Right? But you're not going to do it in their thing. That's fine. So why did you move back there if you were here already? So I was, um, at a time in my life that I was looking for a change. Um, I'd grown
Speaker 3: up in the bay area. I'd been in Palo Alto, San Francisco for many, many years in the technology startup ecosystem and was ready to explore a different ecosystem. I was a venture partner then at a venture capital firm and Israel is a great ecosystem to look for early stage deal flow. So I relocated to Tel Aviv to scope out the technology scene
Speaker 2: and we're going to get to what you found there, but you brought one of your partners, which is Jackie who is also
Speaker 3: in the bay area. Born and raised in San Francisco. Got Israeli Israeli but Jewish. Oh, look at that and go. Oh No. And um, I studied at UC Berkeley and while I was there I was interning with an accelerator in the valley called [inaudible] labs, which is an accelerator for Israeli startups. Oh, look at the, look at this. And after graduation I wanted to move to Israel, but I was told it was winter time and I should go on a nice trip before. So I went to South America, which was the best place to meet a ton of Israelis before moving to Israel.
Speaker 2: But you know that, that's not close geographically right now. But I have one. Oh, scientists. Okay, fair enough. And that's well said. But do you want, can you dovetail those things like how Israel became when his heirs. How, how did you, what, why not?
Speaker 3: I, um, I took study abroad time in college and went to South America. I loved it. And then I, when I graduated I was, I'm very adamant about moving to Israel and I graduated in December and I spoke to all my Israeli friends. Okay.
Speaker 4: It's winter, come in the summer. I go back to South America.
Speaker 3: God, I did, um, and it was wonderful and I got to find out about kind of what's happening in the entrepreneurial community. They're mostly between Brazil and Argentina and it was interesting, but at the time it was really just starting. Um, so I just kind of made a point to really travel and get to know really the eastern side of South America and it was incredible.
Speaker 2: And you said there's a connection between Argentina and
Speaker 3: real reality of Israelis will finish the army or decide they want to take some time off and then they go to South America and backpack. Um, so it was great to be traveling alone and kind of knowing that I had community. Israel is a very friendly
Speaker 2: indeed. Well, if you're the right person, right? So you, the Buenos Aires thing is the second time you went to South America. Where, where, what country were you in the first time? Yeah,
Speaker 3: I was actually in what else? I is also, but I spent time in Patagonia in the south of Argentina or US middle country. Um, my dad is from Sheila and I went to go spend some time. They're very skinny, very skinny. Very Long. Very Long. Yeah. But the people short. Interesting. I like to say diminutive. Nice. Um, but either way it became summer of 2013 and that's when I moved to Tel Aviv. I came home to San Francisco. Oh yeah. Did my laundry and then I got into a plane and went to Tel Aviv where I with all the Chutzpah that a young 20 buck would have stepped in and was like, Hey, I'm from San Francisco, is worked in the valley. I want to work with your companies. And I started picking up clients and then I partnered with the municipality of Tel Aviv to actually get investors from around the world to come in and learn about the different startups in the ecosystem and why Israel, why Tel Aviv. I mean people were coming from Germany in China and Taiwan and Italy and saying what's happening here? And it was amazing to teach them and show them,
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