Karan Wadhera joins us and shares how companies use branding and how it relates to the infrastructure of creating a product that sells:”I think we’ve always been very fascinated with brands. And if you see how traditional industries have shaped over time, and where a lot of the value ends up being held… And it ends up being in those consumer-facing brands, and does not end up being more towards what you would consider the commodity.”


Seth Adler: Karan Wadhera joins us. Welcome to Cannabis Economy. I'm your host, Seth Adler.

Seth Adler: Download episodes on canneconomy.com That's two ens, and the word economy. We've got our digital workshop coming up. Top-level insight from business, science, and policy on what's happening now, and what should be happening now.

Seth Adler: First, a word for Bedrocan, also a sponsor of the Digital Workshop. And then, Karan Wadhera.

Seth Adler: Bedrocan is a patient-driven, global, pharmaceutical-minded cannabis company. Their entire end-to-end process is GMP-certified through Dutch and, ultimately, European authorities. Bedrocan is the market leader in Europe for medical cannabis, and has been the sole supplier to the Dutch Government for 16 years. Through the Dutch Government, Bedrocan provides product to 15 countries, currently. As a science-based company, Bedrocan invests in clinical research.

Seth Adler: The Laden University conducted a double-blind, placebo-controlled, clinical trial on fibromyalgia with Bedrocan products, which yielded promising results. They're now working on a followup to that study.

Seth Adler: Bedrocan is also working on the extent to which cannabis can reduce our reliability on opioids. Bedrocan believes that clinical research is key for the future of the company, standardized product, the industry, and the patient. Visit bedrocan.com for more information.

Karan Wadhera: And I had an ice tea, and I had orange juice. I had coffee, I had a couple of forms of caffeine, and then I also had water.

Seth Adler: Okay. It also sounds like that's purely liquid.

Karan Wadhera: It is. It is.

Seth Adler: Was that a specific...

Karan Wadhera: It's not a specific formula, but I don't usually eat breakfast.

Seth Adler: Okay.

Karan Wadhera: Yeah.

Seth Adler: All right. It's not that you're anti-breakfast, it's just-

Karan Wadhera: I'm not anti-breakfast. I love breakfast and breakfast foods, but-

Seth Adler: How much time do you have, [crosstalk 00:02:05] kind of thing?

Karan Wadhera: Exactly. And not just that, but like I feel like when I travel I eat really poorly, so I try to limit myself to just dinner.

Seth Adler: I feel you.

Karan Wadhera: I know.

Seth Adler: As far as-

Karan Wadhera: t's a lot. It's a lot. But, you know, the big thing is you go to lunch with someone, and then you get tempted to eat something delicious, and then you get tired. And like it's tough.

Karan Wadhera: The only good thing about not eating during the day is that your energy levels actually stay pretty high, you know?

Seth Adler: Yeah.

Karan Wadhera: I think, you know-

Seth Adler: If you don't-

Karan Wadhera: ... starving yourself has some-

Seth Adler: If you don't open the gates?

Karan Wadhera: Correct.

Seth Adler: Is that what we're saying?

Karan Wadhera: Correct.

Seth Adler: Before you open the gates, you've got the energy until a certain point.

Karan Wadhera: I think so, yeah. I mean, that's what I've found. It's worked okay for me. [crosstalk 00:02:42]. But this is specifically for traveling because I feel like I need to keep my energy level up. I have a very hectic schedule when I travel.

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